About BFG

Award-winning digital marketing. Based in Belfast.

We partner with ambitious UK & Ireland brands that want a growth engine — not another tactical vendor. Performance, eCommerce and lifecycle under one roof.

BFG Digital team collaborating in the studio
Leadership team discussing growth strategy

Our mission

Turn marketing spend into measurable revenue.

We combine performance media, commerce builds, SEO and lifecycle into one operating system — so your channels stop competing and start compounding.

Talk to the team
150+Brands partnered with
20+Years in commerce
300%Avg. ROAS growth
14Specialists in-house

How we think

Principles that shape every engagement

One growth system

Media, creative, SEO and lifecycle work as one plan — not siloed vendors.

Honesty over optics

If a channel isn’t working, we say so and fix it — no vanity dashboards.

Built for retailers

We specialise in brands that sell — eCommerce, wholesale and multi-channel.

Long-term compounding

We design for durable efficiency, not short spikes that burn margin.

Our story

2004+

Roots in commerce

Two decades helping brands sell online across shifting platforms and channels.

2018

BFG takes shape

A specialist growth agency focused on retailers, manufacturers and distributors.

2022

Best eCommerce Agency

Recognised at the UK eCommerce Awards for outstanding commercial work.

Today

Systems, not tactics

Integrated teams spanning media, creative, lifecycle, SEO and builds.

Values

Commercial clarity

Every recommendation maps to contribution margin and payback.

Test velocity

We learn in public sprints — creative, UX and offers.

Senior ownership

Experienced practitioners stay close to the work.

Team

People behind the performance.

Portrait of Ava Quinn

Ava Quinn

Managing Director

Leads BFG with a bias for commercial clarity and compounding growth systems.

Portrait of Owen Blake

Owen Blake

Head of Performance

Obsessed with creative testing velocity and contribution-margin media.

Portrait of Maeve Byrne

Maeve Byrne

Head of Design

Designs conversion systems that feel premium and move people to act.

Portrait of Noah Reid

Noah Reid

Technical Lead

Ships fast commerce experiences with ruthless Core Web Vitals budgets.

FAQ

About working with BFG

Where are you based?

We’re based in Belfast and work with brands across the UK & Ireland — remotely and on-site when it helps.

Do you only work with large brands?

No. We partner with ambitious mid-market and scaling brands that want a serious growth operating system.

Can you work alongside our in-house team?

Yes — many clients use us as an embedded growth partner alongside marketing and eCommerce leads.

Ready to grow?

Want to build with us?

Tell us about your brand — we’ll respond with an honest take and a clear next step.

Start a conversation