Forge · B2B distribution
Forge Tools
B2B commerce UX and SEO that made a complex catalogue shoppable.
Challenge
Catalogue sprawl and poor findability for trade buyers.
Approach
Faceted IA, technical SEO and content for high-intent trade terms.
Outcomes
- +76% organic enquiries
- -34% bounce on category pages
- Faster quote requests
+76% organic
qualified enquiries