Kiln · Homewares
Kiln Home
Lifecycle and SEO programme that turned seasonal spikes into durable demand.
Challenge
Over-reliant on peak trading periods with weak retention economics.
Approach
Klaviyo flows, category content clusters and post-purchase journeys.
Outcomes
- +41% LTV
- +63% organic sessions
- 22% of revenue from email
41% LTV lift
repeat customers
